Fjällgås phonetic transcript combined with logo

Fjällgås: Regeneration in Tourism & Hospitality.

We guide purpose-driven professionals in tourism, hospitality & farming to design and sell meaningful experiences so you can attract more clients, make a direct positive impact and build a more resilient enterprise.

We focus on
Regeneration in tourism, hospitality & agriculture

Charles has a wide scope of practical work experience within nature tourism in Africa and Europe, as well as in the entrepreneurial and innovation support system in Sweden, which gave him a holistic view of the world and the tools, skills and passion to guide and energise you for the next steps you can take on your journey of implementing regeneration into your enterprise and offering. Together with a collaborative network we use agriculture, tourism, hospitality, education, leadership and entrepreneurship as tools to build a healthier ecosystem in your own enterprise, with your collaborators and for our planet.

What we provide:

1.

Inspiration on regeneration and how to implement regeneration in practice in your enterprise.

2.

Individual and team guidance on integrating regenerative leadership into your enterprise and moving in the same direction.

3.

Business development guidance to design, test and iterate the value proposition of your product or service.

We offer any aspect of the above separate,however we advise the following package if you are starting on this journey:

Curious?

Curious to see how we use agriculture, tourism, hospitality, education and entrepreneurship as tools to build a healthier planet?
Dive into the free resources to get inspired:

The Regeneration Starter Kit

This starter kit is put together for you to figure out what definition of regeneration resonates with you and to inspire you for your next physical & mental steps on this regenerative journey!

Regenerative Change Agents Podcast

Tune in to our Regenerative Change Agents podcast and listen to other change agents bringing living systems potential into existence.

Climate Farmers - Regenerative Tourism: Farms as Educational and Experiential Spaces

Learn more about our educational approach in combination with regenerative tourism & agriculture from this webinar with Oliver Goshey from Climate Farmers.

Teaching Threads Podcast – weaving entrepreneurship education & regeneration

Learn more about our regenerative entrepreneurship education approach from this podcast episode by Johanna Kobilke on her podcast Teaching Threads.

Regenerative Change Agents podcast and host introduction

Learn more about our reasoning behind the work we do.

“Charles is a highly competent and versatile systems thinker in ecological sustainability. His sharp insights into the drivers and barriers of food system transition are invaluable for bringing stakeholders together and driving systemic change toward a nature-positive future. It’s a true pleasure working with him, an inspiring professional whose energy, humour, and sharp mind are as contagious and motivating”
Claudia Price
individual project support
”If you want to energise your team around the future of the planet, Charles is the speaker to do it. He facilitated a learning day for our team that was truly transformative. His deep expertise in regenerative practices, paired with incredible energy, challenged everyone in the company to rethink our operations and our impact on the planet, sparking a shift in our perspective. We are looking forward to bringing him back for our follow-up sessions.”
Stijn Valkenburg
MD Grace is Green
Fjallgas Partner Logo Lund University
Fjallgas Partner Logo Wageningen University
Fjallgas Partner Logo SLU
SLU Holding Logo Blue
Fjallgas Partner Logo Green Innovation Park
Logo Grace Is Green
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Gfb logo
Catalan Tourist Board h3

Some of the organisations Fjällgås AB has worked with

Our Theory of Change in a nutshell

We know we are destroying the biodiversity and the biosphere of our planet at an increasing rate. The Planetary Boundaries framework shows the detrimental impact we humans are having on the ecological health of our planet.

Only the practices of Regenerative Agriculture and Rewilding are actually regenerating planetary health. They increase soil health, biodiversity, water, nutrient dense food and resilience in the ecosystem. The external transformation for a healthy future needs to happen in the complex food system, the internal transformation for our healthy future is an individual and collective development process of increasing awareness and consciousness whilst improving the ecological health of our planet.

This is where the potential of the Tourism Phenomena comes in: enterprises spreading the existing solutions, knowledge and stories for a healthy planet through regenerative agriculture and rewilding; whilst walking the talk and sourcing healthy food from local regenerative farmers and serving this epic food to their guests. We call those people who are actively increasing the health of the planet and the health of us humans Regenerative Change Agents.

Our vision: tourism and hospitality enterprises supporting thriving regenerative farmers, biodiversity & communities within our planetary boundaries.

Fjallgas Head logo HQ

Fjällgås Story

Drawing of flying Fjällgås birds.

Fjällgås Metaphor

The metaphor, for our entrepreneurial and innovation focus, rooted in living systems thinking and improving biodiversity: is the Lesser white-fronted goose (Anser erythropus), or the Fjällgås in Swedish. These little geese went almost extinct in Sweden in the 1970s and an unusual collaboration between nature and hunting organisations resulted in an innovative initiative to use Barnacle geese (Branta leucopsis) as foster parents to teach young Lesser white-fronted geese a new migration route towards safer wintering grounds in the Netherlands. This impactful living systems story emphasizes opportunity recognition, collaboration across borders and between disciplines, living systems thinking, improving biodiversity and connecting the dots to put regeneration into practice. As such our metaphor is like the Fjällgås, to hatch and grow your regenerative understanding of the world under our ‘foster wings’ and fly together into the direction of a better future for ourselves and our planet.
:esser white fronted goose - Fjallgas
Profile image of Charles van de Kerkhof - the founder of Fjällgås

Charles van de Kerkhof

Highly passionate, open-minded and hands-on regenerative strategist, entrepreneur and connector of dots. Dutch by default: curious, sincere, self-aware, direct and efficient. Works cross-industries and transdisciplinary, guiding those who want to put their passion to improve our planet into action.

Charles’ purpose is to accelerate the co-creation of thriving biodiversity.

He has been brought up in the tourism industry with a passion for nature. Whilst travelling and working in several European and African countries and exploring their local flora and fauna he first hand experienced our planet’s natural and social challenges. His curiosity and inquisitiveness gave him the passion and drive to explore how we can look after our planet’s biodiversity better. This led him to continuously work in tourism, entrepreneurship, innovation and foodscapes, as well as study and research these topics during three Master of science degrees, which provided him with systems thinking and with a critical, entrepreneurial and regenerative mindset.

When he is not working or studying, Charles is usually found outdoors: bird watching, improving his bushcraft skills, exploring the local flora & fauna or enjoying nature while hiking. As a keen gardener, homebrewer and maker of his own sourdough bread, he values regenerative agriculture and the role locally regeneratively produced food should play in our society. As a keen aviculturist Charles is always looking for social and natural possibilities for species and ecosystem regeneration. He is motivated by challenges and thanks to his educational and practical experience has developed a service-oriented character. Charles has a keen interest in mental health and wellbeing, cold bathing and saunas. As a qualified field guide in Southern Africa and working in the African safari industry for several years as well as managing his own living collection of birds, he embodies ecoliteracy and living systems thinking.

Charles has studied regeneration in leadership, tourism, agriculture, development & design, education, entrepreneurship, business and economics since 2019 and has implemented his learnings in his own enterprise and in his early stage start-ups. This experience and reflection between theory and practice made him connect the dots and find one solution to help himself and guide others on implementing a regenerative mindset and approach in our lives, projects and organisations. Which is what he offers through Fjällgås AB.

Charles is an energetic and passionate entrepreneur, connector and ecosystem facilitator with deep knowledge about the subjects he is interested in. What sets him apart is his enthusiasm, his inquisitiveness to learn, his entrepreneurial background, broad combination of transdisciplinary experiences gained and his practical, hands-on, no fluff approach on solving problems. His wide scope of practical work experience within nature tourism in Africa and Europe, as well as working in the entrepreneurial and innovation support system in Sweden, gave him a holistic view of the world and the tools, skills and network to guide you to strategize, execute and test regenerative entrepreneurial practices in projects and organisations.

Our Collaborative Network

Creating a better world is a collaborative effort. Through our ecosystem of regenerative change agents we engage practitioner-thought-leading-educators to match your needs. These collaborations offer unique experiences for moving your own and your organisations potential into existence. Meet some of the most innovative and regenerative resourcing-practitioners in the world:
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Here is your 15% Fjällgås discount code

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