
Fjällgås: Regeneration in Tourism & Hospitality.
We guide purpose-driven professionals in tourism, hospitality & farming to design and sell meaningful experiences so you can attract more clients, make a direct positive impact and build a more resilient enterprise.
We focus on
Regeneration in tourism, hospitality & agriculture
What we provide:
Inspiration on regeneration and how to implement regeneration in practice in your enterprise.
Individual and team guidance on integrating regenerative leadership into your enterprise and moving in the same direction.
Business development guidance to design, test and iterate the value proposition of your product or service.
We offer any aspect of the above separate,however we advise the following package if you are starting on this journey:
- One hour inspiration session and finetuning what you want to focus on with your enterprise.
- One hour with you / the team to guide you on how to integrate regeneration into your enterprise.
- Three hours to inspire your team and design your value propositions for more meaningful experiences.
- Total investment: 5 hours and €600,- excl. VAT.
Curious?
Curious to see how we use agriculture, tourism, hospitality, education and entrepreneurship as tools to build a healthier planet?
Dive into the free resources to get inspired:
The Regeneration Starter Kit
- What is regeneration?
- Why does it matter to make sense of regeneration across sectors?
Regenerative Change Agents Podcast
Tune in to our Regenerative Change Agents podcast and listen to other change agents bringing living systems potential into existence.
Climate Farmers - Regenerative Tourism: Farms as Educational and Experiential Spaces
Learn more about our educational approach in combination with regenerative tourism & agriculture from this webinar with Oliver Goshey from Climate Farmers.
Teaching Threads Podcast – weaving entrepreneurship education & regeneration
Learn more about our regenerative entrepreneurship education approach from this podcast episode by Johanna Kobilke on her podcast Teaching Threads.
Regenerative Change Agents podcast and host introduction
Learn more about our reasoning behind the work we do.



Some of the organisations Fjällgås AB has worked with
Our Theory of Change in a nutshell
We know we are destroying the biodiversity and the biosphere of our planet at an increasing rate. The Planetary Boundaries framework shows the detrimental impact we humans are having on the ecological health of our planet.
Only the practices of Regenerative Agriculture and Rewilding are actually regenerating planetary health. They increase soil health, biodiversity, water, nutrient dense food and resilience in the ecosystem. The external transformation for a healthy future needs to happen in the complex food system, the internal transformation for our healthy future is an individual and collective development process of increasing awareness and consciousness whilst improving the ecological health of our planet.
This is where the potential of the Tourism Phenomena comes in: enterprises spreading the existing solutions, knowledge and stories for a healthy planet through regenerative agriculture and rewilding; whilst walking the talk and sourcing healthy food from local regenerative farmers and serving this epic food to their guests. We call those people who are actively increasing the health of the planet and the health of us humans Regenerative Change Agents.
Our vision: tourism and hospitality enterprises supporting thriving regenerative farmers, biodiversity & communities within our planetary boundaries.

Fjällgås Story

Fjällgås Metaphor


Charles van de Kerkhof
Highly passionate, open-minded and hands-on regenerative strategist, entrepreneur and connector of dots. Dutch by default: curious, sincere, self-aware, direct and efficient. Works cross-industries and transdisciplinary, guiding those who want to put their passion to improve our planet into action.
He has been brought up in the tourism industry with a passion for nature. Whilst travelling and working in several European and African countries and exploring their local flora and fauna he first hand experienced our planet’s natural and social challenges. His curiosity and inquisitiveness gave him the passion and drive to explore how we can look after our planet’s biodiversity better. This led him to continuously work in tourism, entrepreneurship, innovation and foodscapes, as well as study and research these topics during three Master of science degrees, which provided him with systems thinking and with a critical, entrepreneurial and regenerative mindset.
When he is not working or studying, Charles is usually found outdoors: bird watching, improving his bushcraft skills, exploring the local flora & fauna or enjoying nature while hiking. As a keen gardener, homebrewer and maker of his own sourdough bread, he values regenerative agriculture and the role locally regeneratively produced food should play in our society. As a keen aviculturist Charles is always looking for social and natural possibilities for species and ecosystem regeneration. He is motivated by challenges and thanks to his educational and practical experience has developed a service-oriented character. Charles has a keen interest in mental health and wellbeing, cold bathing and saunas. As a qualified field guide in Southern Africa and working in the African safari industry for several years as well as managing his own living collection of birds, he embodies ecoliteracy and living systems thinking.
Charles has studied regeneration in leadership, tourism, agriculture, development & design, education, entrepreneurship, business and economics since 2019 and has implemented his learnings in his own enterprise and in his early stage start-ups. This experience and reflection between theory and practice made him connect the dots and find one solution to help himself and guide others on implementing a regenerative mindset and approach in our lives, projects and organisations. Which is what he offers through Fjällgås AB.
Charles is an energetic and passionate entrepreneur, connector and ecosystem facilitator with deep knowledge about the subjects he is interested in. What sets him apart is his enthusiasm, his inquisitiveness to learn, his entrepreneurial background, broad combination of transdisciplinary experiences gained and his practical, hands-on, no fluff approach on solving problems. His wide scope of practical work experience within nature tourism in Africa and Europe, as well as working in the entrepreneurial and innovation support system in Sweden, gave him a holistic view of the world and the tools, skills and network to guide you to strategize, execute and test regenerative entrepreneurial practices in projects and organisations.
Our Collaborative Network
Elisabet Lagerstedt
Elisabet is the Founder and Director of Future Navigators. She helps executives, management teams, and non-executive boards to move beyond business as usual to build Better Business through the facilitation strategy and leadership development. Ultimately to co-create a better future. Elisabet is an experienced executive and the author of ‘Better Business Better Future’ (2022) and ‘Navigera in i framtiden’ (2018). She holds multiple certificates from leading business schools (Harvard, Oxford, etc.) and is certified as an Inner Development Goals Ambassador, Nordic B Leader, StageSHIFT Coach, and Non-Executive Board Director. She is also a fellow of the Institute of Coaching. Over the past decade, she has supported the development of senior leaders in companies like IKEA and Oatly, as well as change-making entrepreneurs.
Future Navigators
Future Navigators is a business, strategy, and leadership development consultancy on a mission to co-create Better Business and a better future. In our experience, this company delivers the best online program out there when you are in the beginning stages of your journey towards understanding Regeneration and our worldview change: The Better Business Acceleration Program™. In six modules, this online program structures the complexity of what we must consider in this mindset change and provides a rich library of resources. A major benefit is also that the online program is available at your own pace of learning and connects you to a growing community of like-minded individua
Oliver Goshey
Oliver is a designer, educator, and consultant for regenerative social and land based projects. He has lived and worked on regenerative land based projects for over a decade and in over 20 countries and 6 continents. Starting in natural building and bioconstruction, he turned his love of the artisan skills of building high quality and comfortable structures onto the broader landscape. Expanding out from homes he began designing gardens, then water and resource systems, broadening into ecological restoration, and now regenerative agriculture and water retention landscapes. He has worked with Ecosystem Restoration Communities and Climate Farmers facilitating the regenerative journeys of their network members. The Regenerative Skills podcast, now in its ninth year, is Oliver’s mission of making actionable information around the full range of regenerative pursuits available to everyone for free.
Regenerative Skills
Through Regenerative Skills Oliver helps clients and organizations design and build natural healthy homes, develop businesses for social equity, and restore healthy native landscapes. As a farmer on 3 hectares in central Catalunya in Spain, Oliver lives and breathes both the learning journey and process of regeneration, as well as the challenges that farmers and land managers face. This understanding informs his unique approach to facilitating and installing regenerative landscape projects favouring collaborative design, low tech and budget conscious solutions wherever possible, and adaptive process based work. This ensures that his clients receive support, not only in the design and planning of their vision, but realistic expectations of the journey, maintenance, and learning trajectory that comes with stewardship of living systems.
Anna Alaman
Anna believes growth and positive impact must go hand in hand, creating opportunities for both people and the planet. Living in India for 14 years profoundly shaped her leadership approach, teaching her to navigate complexity and lead with purpose. With over 20 years in the corporate world and 14 in the impact ecosystem, she facilitates transformational processes integrating innovation, sustainability, and regenerative design. Anna is also part of The Regenerators, where she co-facilitates the Regenerative Leadership program, a transformative leadership paradigm inspired by the wisdom of life and nature, guiding Spanish-speaking leaders committed to creating meaningful change.
Open Eyes Academy
As the founder of Open Eyes Academy, she guides leaders and projects toward more conscious, impactful business models. Anna’s journey began in New Delhi, where she founded Open Eyes Travel, an award-winning social enterprise that demonstrated how even the most traditional industries, like tourism, can integrate practices that help both people and the planet thrive within their value chains.
Bas van den Berg
Bas currently serves as an associate professor in Regenerative Leadership at the Mission Zero centre of Expertise of The Hague University of Applied Sciences. Where he co-runs the Masters in Sustainability Transitions programme. He is fond of novels, and publishes stories inspired by regenerative principles. He is also the co-author of the book The Art of Regenerative Educatorship, founder and previous host of The Regeneration Lab podcast, co-founder and former manager of Mission Zero centre of expertise at The Hague University of Applied Sciences, a sustainability expert and clearly a regenerative education advocate involved in the shifts that can course-correct our collective trajectory towards a thriving Earth.
The School of Regenerative Educators
The School of Regenerative Educators aims to support and strengthen the emerging regenerative current in the field of education. The school is rooted in an international network and lineage of regenerative thinking and practice. Their aim is to offer a developmental learning space and create a community of fellow educators who deeply care for the regenerative potential of human presence on earth. They offer amazing next steps for your regenerative education journey: Developmental Community, a 3-day Intensive: Grounding in Regenerative Educatorship, Seasonal Walks and Seasonal Dinners.
Emma Gouverneyre
Emma has the unique ability to read both the landscape and the market, she creates synergies that transform guest infrastructure into guest experiences. Her approach integrates craftsmanship, storytelling, education, and art to elevate place-based hospitality rooted in ecological care and community resilience. She has always worked at the forefront of emergent, future-forward organisations and founded NEAR farms, a hospitality agency dedicated to regenerative farms, to help individual farmers and farm networks develop, manage, and operate hospitality ventures with the dual aim of stabilizing farm businesses and deepening community connections.
NEAR Farms
From vision to operations, NEAR farms offers full-spectrum support across the hospitality value chain, enabling farm teams to welcome guests with confidence and ease. Through capacity-building workshops, agency support, and comprehensive programme and project management, NEAR farms brings structure to both B2C and B2B channels. Supporting regenerative and transitioning farmers in transforming underused spaces and scattered guest-facing activities into cohesive, income-generating hospitality ventures, without sacrificing the integrity of their core farming work.
Anna Pollock
Anna Pollock, Founder of Conscious.Travel, is celebrating 52 years’ experience in tourism as an independent consultant, strategist, international speaker and change agent and currently is an acclaimed thought leader in the emerging field of Regenerative Tourism. Her focus and skill are in being able to understand the larger context of change in which tourism operates and to interpret the implications for the tourism sector. She shares her thinking having written over 200 posts and articles since 2010.
Conscious Travel
Through her company Conscious.Travel Anna has undertaken seminal work in tourism, notably in education, sustainability, technology, and now regenerative thinking. In the 1990s, she was a thought leader on the strategic implications of the Internet; and created the first internet-based tourism strategy for Scotland. In 2007, she produced one of the first reports on the impact of climate change for the Canadian tourism industry; and worked closely with Destination Canada to develop its focus on experience development. Her ideas regarding an alternative model for tourism based on a living systems approach emerged around 2012 and led to further studies with Fritjof Capra and Regenesis Institute. In the basis of this holistic approach, Anna introduced the concept of flourishing destinations to Flanders that underpinned their acclaimed Travel to Tomorrow program. Support of Regenerative Vanua in Vanuatu helped support resilient and climate smart communities restore pride in Indigenous food culture, through regenerative agritourism and food tourism. Anna first explored the hospitality-farming nexus in her paper Hosts for Life (2022) that focused on the potential for hospitality providers to support farmers wishing to adopt regenerative practices and was interviewed by Alpha Lo in his Climate Water Project podcast.
